8 Ways To Boost Ticket Sales If They Slow Down
When your event is not selling as well as expected, there are several strategic moves you can make to boost ticket sales. Here are five contingency ideas to help you sell your tickets:
Run Competitions: Contests and giveaways can create a buzz around your event. You can offer free tickets or VIP upgrades to the winners. This attracts attention to the event and can lead to increased sales.
Flash Sales: Offering a limited-time discount can also spark interest. This creates a sense of urgency and can encourage potential attendees to buy tickets sooner rather than later.
Upsell Current Ticket Purchases: Contact your current ticket holders and encourage them to share the event with their friends, family or colleagues. This can be done through email or social media. As an added incentive, offer them a discount on an additional ticket. This '+1' discount not only rewards your existing customers but also potentially expands your audience. This strategy can result in more ticket sales and a larger turnout at your event.
Add Group Tickets: Offering discounted rates for group purchases can encourage more sales. This is especially effective if your event is likely to attract families, friends, or colleagues wanting to attend together.
Mark Current Ticket Tiers as Sold Out: This strategy involves marking your current ticket tiers as sold out and then opening up a new registration. This creates a sense of scarcity and can drive up demand.
Collaborate with Influencers: Partnering with influencers and bloggers who have a substantial following can help you reach a wider audience. They can help promote your event and increase visibility, leading to more ticket sales.
Create a Referral Program: Encourage people to refer others to your event. Offer them a small discount or a freebie for every person they get to buy a ticket.
Add More Value to Your Event: Consider adding new features or events that can attract more people. This could be a guest speaker, a live performance, or additional networking opportunities.
Remember, it's common for events to sell a significant number of tickets right when sales open and in the final weeks leading up to the event. It's not uncommon for events to sell 50% of their tickets in the final 2 weeks. So don't panic if sales are slow at first. Be patient, implement these strategies and watch your sales increase.