Do you ever wonder why your competitor seems to always be selling their events out?
Do you ever wonder why your competitor seems to always be selling their events out? Why their ads just seem to connect? Sometimes it’s because they have a well-researched advertising strategy. One effective way to enhance your own advertising efforts is by keeping an eye on your competitors' ads on platforms like Meta and TikTok. By doing so, you can gain valuable insights and inspiration for your own campaigns.
Benefits of Spying on Competitors' Ads
Creative Inspiration: Seeing what types of ads your competitors are running can spark new ideas for your own campaigns. You can analyse their ad formats, visuals and messaging to understand what resonates with your shared audience.
Targeting Insights: Many platforms, including Meta, provide transparency into the targeting criteria used by ads. For ads targeting the EU, you can see the demographics and interests your competitors are focusing on. This can help you refine your own targeting strategy for better results.
Benchmarking Performance: By monitoring competitors’ ads, you can gauge the standard performance metrics in your industry. This helps you set realistic benchmarks and goals for your own campaigns.
Trend Identification: Keeping an eye on competitors’ ads allows you to spot emerging trends in your industry. You can quickly adapt and incorporate these trends into your own marketing strategy to stay relevant and competitive.
Understanding Market Positioning: By analysing your competitors’ ads, you can get a sense of how they position themselves in the market. This can help you identify gaps and opportunities to differentiate your own offerings.
How to Spy on Ads
Meta Ad Library: Meta provides an Ad Library where you can search for any active ads from any brand. This tool is incredibly useful for seeing the exact ads your competitors are running, along with details about the ad's reach and engagement. Head to https://www.facebook.com/ads/library/ and search for the brand you want to explore.
TikTok Ads: TikTok does have a Creative Centre, where you can view the top ads from brands, explore the top ads spotlight, and even see an interactive time analysis per creative. Additionally, you can still see competitors' ads by following them directly on the platform.
By leveraging these tools and insights, event organisers can significantly improve their advertising strategies, leading to better engagement and higher attendance at their events.