A Complete Content Checklist For Your Event

When planning an event, it's essential to consider all the assets you'll need to promote it effectively across various social media platforms. Each platform, including TikTok, Instagram, Facebook, LinkedIn, Twitter, Snapchat, and Google, has specific size and dimension requirements for posts, so it's important to tailor your assets accordingly to ensure they're displayed correctly.

Beyond size and dimension considerations, there are numerous types of assets you might want to use to promote your event:

• Artwork: This could be posters, banners, or other visual elements designed to grab attention and communicate key information about your event.

• Animated Artwork: Animated versions of your artwork can add an extra level of interest and engagement, particularly on platforms where motion is expected.

• Promotional Videos: A well-produced promotional video can convey the energy and excitement of your event in a way that static images can't.

• Aftermovie from Previous Event: If this isn't your first event, sharing an aftermovie from a previous event can give potential attendees a taste of what they can expect.

• Event Schedule / Set Times / Itinerary: These assets let attendees know when and where things are happening during your event.

• Ticket Messaging Assets: You'll need different assets for each stage of your ticket sales process, such as presale, general release, sell-out notices and waiting list invitations.

• Guest / Speaker / Artist / DJ Assets: Regularly updated assets focusing on the people who will be appearing at your event can build anticipation and encourage ticket sales.

• Site Map or Venue Layout: Particularly for larger events, attendees will appreciate a map or layout of the venue.

• Venue-focused Assets: Highlighting the unique features or attractions of your venue can make your event more appealing.

Optional assets

• Behind-The-Scenes Footage: Sharing exclusive content of the event's preparation can generate excitement.

• Testimonials from Previous Attendees: Positive reviews can persuade new attendees.

• Countdown Graphics: Regular reminders of how close the event is can spur ticket sales.

• FAQ Posts: Clarifying common queries can alleviate potential concerns for attendees.

• Sponsorship Highlights: Showcasing sponsors can add credibility to your event.

• Merchandise Images: If event-specific merchandise is available, highlight this to attendees.

• Competitions or Giveaways: Engage your audience and generate buzz with contests related to the event.

• Interviews with Performers: Sharing insights from the performers can pique interest.

• Food and Beverage Information: Showcasing what's available to eat and drink can be a draw for some attendees.

• Travel and Accommodation Advice: Providing helpful information for out-of-town attendees can make your event more accessible.

• Event Hashtag: Create a catchy, memorable hashtag to encourage social media sharing and engagement.

• Virtual Tour of the Venue: A video or 360-degree photo tour can give attendees a sense of what to expect.

• Playlist of Performers' Music: A Spotify playlist featuring your event's artists can build excitement.

• Downloadable Event App: If you have an event app, promote it as a way for attendees to get timely updates and information.

• Event-related Blog Posts: Share interesting stories or background information related to your event.

• Infographics: Use visually appealing graphics to share statistics or other information about your event.

• Safety and Security Information: A dedicated post or video about your event's safety measures can reassure attendees.

• Meet the Team Posts: Introduce your team members to give your event a more personal touch.

• User-Generated Content: Share photos or testimonials from attendees at past events to create a sense of community.

• Webinars or Live Q&A Sessions: Offer opportunities for potential attendees to engage with you or your speakers/performance before the event.

• Interactive Quizzes or Polls: Engage your audience and generate buzz with interactive content related to your event.

By carefully planning and creating a range of promotional assets, you can ensure your event gets the attention it deserves across all your chose