How To Optimise Your Event / Ticketing Page

Creating an effective event or ticketing page is crucial for ensuring a successful event. As an event organiser, it's important to focus on several key points to enhance user experience and increase ticket sales.

Detailed Description

Ensure there’s a detailed description outlining the event. This should include the event concept, information about the venue, opening times, last entry times, and presale dates/times. A comprehensive description helps potential attendees understand what to expect and can drive interest and ticket sales.

Visual Content

Embedding or adding visual content where possible is vital. Include images of the venue and embedded videos such as event recaps, aftermovies, or previous performances from the guests. Visual content can capture attention and provide a more immersive preview of the event.

Ticketing Information

Provide detailed information on ticketing. Clearly outline what each ticket includes, any specific arrival times for certain tickets, penalties for late arrivals, and whether tickets will be available at the door. Additionally, ensure that tickets remain available even after the event begins for latecomers.

Artist Integrations

If it’s a music event and the ticket platform allows it, make sure to add in the artists correctly. This enables any Spotify or Bandsintown integrations, making it easier for attendees to discover and get excited about the performers.

External Links

Make sure to link out to your website and social media handles. Additionally, provide links to other sign-up incentives such as joining a mailing list or a WhatsApp community group. These links can help in building a community around your event and keep attendees engaged.

By focusing on these key points, you can optimise your event/ticketing page to provide a better user experience, drive ticket sales, and ensure the success of your event.